The team’s marketing chief, Shier, announced a fresh slogan, “The Hill We Choose,” after extensive focus groups and community outreach. By gathering fan feedback and consulting local stakeholders, the branding effort aims to strengthen the team’s identity and deepen ties with its supporters. The new tagline reflects a commitment to both the club’s heritage and its future ambitions, signaling a renewed focus on community engagement and on‑field success.

Shier also unveiled the team’s new slogan, The Hill We Choose. The marketing team conducted focus groups with fans and spoke to different members of the community to develop the new branding. In ...