The Hill We Choose, the newly unveiled slogan for the Shier team, reflects a fresh branding effort that stemmed from extensive fan focus groups and community outreach. Marketing specialists gathered insights from supporters and local residents to craft a message that resonates with both long‑time followers and newcomers. The slogan aims to emphasize the team’s commitment to its home base while signaling a renewed sense of identity and pride.

Shier also unveiled the team’s new slogan, The Hill We Choose. The marketing team conducted focus groups with fans and spoke to different members of the community to develop the new branding. In ...