Shier announced the team's fresh slogan, “The Hill We Choose,” after a thorough marketing effort that included focus groups with fans and community outreach. The new branding aims to strengthen local identity and rally supporters around the team’s home ground. By engaging diverse voices in the process, the marketing team hopes the slogan will resonate across the fan base and reinforce the club’s commitment to its roots.

Shier also unveiled the team’s new slogan, The Hill We Choose. The marketing team conducted focus groups with fans and spoke to different members of the community to develop the new branding. In ...