The National Hockey League’s upcoming promotional calendar for the 2026-27 season will feature collaborations with major pop culture franchises, including Star Wars, Hello Kitty, and anime-themed gaming. Fans can expect exclusive merchandise, in-arena experiences, and special events tied to these beloved brands, blending sports excitement with entertainment trends. The announcement highlights the league’s continued effort to attract younger audiences through high-profile partnerships. Details on how these themes will integrate into games and fan engagement remain under wraps for now.

Star Wars™, Hello Kitty® and Anime games headline Sharks 2026-27 promotional schedule  NHL.com