A new initiative by the New Jersey Devils is bringing local music and culture to the forefront of the team’s identity. Through the HOMETOWN REMIX program, the organization is collaborating with local artists to create custom music videos and performances that celebrate the state’s diverse communities. Fans can expect to see these original works featured during games and on the team’s digital platforms. The project highlights how sports franchises are increasingly integrating local creativity into their branding efforts.

The Fabric of New Jersey | HOMETOWN REMIX  NHL.com