The NHL’s attempt to promote hockey through a romance-themed audiobook campaign has sparked criticism for its bizarre execution. Designed to blend sports fandom with fictional love stories, the initiative instead drew sharp backlash for its mismatched tone and questionable appeal. Fans and critics alike questioned whether the league’s marketing strategy missed the mark entirely. The article breaks down why the campaign fell flat and what it reveals about modern sports promotion.

The NHL Launched A Weird 'Hot For Hockey' Romance Audiobook Campaign. Here's What They Got So, So Wrong  Inc.com