"Hockey's Golden Age: NHL Franchise Values Soar to New Heights. The National Hockey League is experiencing a period of unprecedented growth, with franchise values skyrocketing to over $1 billion. A surge in new revenue streams, including lucrative broadcasting deals, sophisticated marketing strategies, and the increasing popularity of the league in key markets, has contributed to this remarkable increase. As the NHL continues to expand its global reach and attract new fans, the future looks bright for the league and its owners, who are reaping the rewards of their investment in the sport."

The NHL's Billion-Dollar Era: How Hockey Is Boosting Franchise Values Through New Revenue Streams  Forbes