A fan-favorite mascot has been crowned the 2026 NHL Mascot of the Year, earning recognition for its creativity and entertainment value. The announcement highlights the growing role of mascots in engaging fans beyond traditional hockey experiences. The award reflects a broader trend of teams investing in unique, interactive characters to boost fan engagement. Details on how the winner stood out among other nominees are expected to be revealed soon.
Thunderbug voted 2026 NHL Mascot of the Year NHL.com
![[Dreger] The Blues front office is changing with Kevin Maxwell and Peter Chiarelli leaving the club to pursue other opportunities. Chiarelli is a candidate in NSH interview process and Maxwell is expected to return to NYR in a management role.](https://preview.redd.it/8hs9m3tumlrg1.jpeg?width=640&crop=smart&auto=webp&s=ce4550e1caea7b79f0c63dd506935cd41dc4d243)
