The NHL’s "Turn It All Teal" campaign marks a significant shift in the league’s approach to mental health awareness, encouraging players, coaches, and fans to openly discuss challenges and seek support. The initiative, launched in partnership with the NHL Players’ Association, aims to break down stigma by promoting resources and fostering a culture of transparency within hockey communities. With mental health struggles increasingly recognized as a critical issue in professional sports, the campaign highlights tools like the Hockey Strong program and crisis hotlines as key components of its strategy. Fans are invited to participate by wearing teal, sharing stories, and engaging with the league’s broader efforts to prioritize well-being alongside athletic performance.