A little-known sports equipment manufacturer stepped in to fill a critical gap when a major disruption in the hockey industry left teams and players without essential gear. By rapidly scaling production and distribution, the company ensured that leagues could continue operations despite the unexpected shutdown. Their swift response highlighted both the fragility of global supply chains and the resilience of niche businesses in times of crisis. The move has drawn attention to how private companies can play a pivotal role when traditional systems fail.

When the hockey world went dark in 2024, this company cranked up its lights  Deseret News